In most of our Adhocracy-Projects, we collaborate with partner organizations. Often, we aim to involve their members or supporters in idea collection, opinion formation or even in binding decision-making. Every now and then they ask us why a simple Facebook group or page wouldn’t do the job instead. After all, most organizations already use Facebook for internal or external communication and have made great experiences with it (we are no exception here). Facebook offers an enormous reach and it is obvious to question why users should use Adhocracy when they already have a Facebook account and know how to orientate very well within the social network where they may spend several hours a day.
We have tried to answer this question by listing the pros and cons of both Facebook and Adhocracy for the implementation of democratic participation, with regard to matters of usability, transparency and privacy.